i realized today at a marketing seminar that i am unsuited for my job. in the past year, the job has changed, and i’ve changed, but not in the same direction. i realize that my job is all about roi, and numbers and meeting projections and convincing people to buy unimportant stuff. after three years of working in cyberspace, i discover i am a meatspace ex-pat. i don’t think i’d mind selling expensive sheets so much if i was actually selling them to people instead of casting them out into the void.
i send out email messages that reach 65,000 people, and what am i telling them? free monogramming with every purchase! what a waste of energy, mine especially.
and it seems lately i have less of it to spare….