Is there any quantitative difference between the Hindu mantra “tumi baja re,” and the more secular Town Fair Tire jingle? Both occupy space in my frontal lobe, and both come as easily to my consciousness. Is one “better” than the other for keeping my mind from wandering away from the present moment? I think not. Both serve the same purpose, meaning can be stripped from either, allowing them to run in loops thru my wandering mind as pure sound and rhythm. Perhaps there can be an entire new cannon of meditation mantras drawn from advertising jingles.